Using a combination of actors, animation, spoken word, and dance, Kenyan filmmaker Ng’endo Mukii examines the effects of having Eurocentric beauty ideals wash over you constantly from mainstream media sources such as movies, television, and magazines.
As rough as the colorism issue gets here in the United States, I don't think we have up to 65% to 70% of black women using skin bleaching products --percentages I've heard of in one African Country and a couple of Asian countries.
The film was a London Art College project. Only 7 minutes. Give it 2 or 3 minutes and see if you don't watch the whole thing.
CLICK HERE TO WATCH FILM AT OKAY AFRICA
Click Here for an alternate location to watch film - SHADOW AND ACT
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